Opening in Shanghai
This week we had a huge opening of the ‘Love Naturaly’ campaign I created together with Pure Shanghai for Plaza66. The actress Liu Tao was the special guest of the night.
For this project I was asked to create a key visual that finds the mix between chinese and mediterranean culture. The illustrations have White Yunan flowers -native from China- and Almond tree flowers, which is the main flower that grows in my hometown.
Also, during all the campaign I remains in residence live at the event space to hand-paint exclusive items for visitors during the entirety of the activation. During the event, customers can also experience an interactive photo installation together with their partners.