Opening in Shanghai

This week we had a huge opening of the ‘Love Naturaly’ campaign I created together with Pure Shanghai for Plaza66.  The actress Liu Tao was the special guest of the night.

 

For this project I was asked to create a key visual that finds the mix between chinese and mediterranean culture. The illustrations have White Yunan flowers -native from China- and Almond tree flowers, which is the main flower that grows in my hometown.

Also, during all the campaign I remains in residence live at the event space to hand-paint exclusive items for visitors during the entirety of the activation. During the event, customers can also experience an interactive photo installation together with their partners.

 

lara costafreda Shanghai

lara costafreda Shanghai

lara costafreda Shanghai

lara costafreda Shanghai

lara costafreda Shanghai

lara costafreda Shanghai

lara costafreda Shanghai